The Persson family, founders of global fast-fashion giant H&M, have quietly executed one of the most significant ownership consolidations in European retail history. Through their holding company Ramsbury Invest AB, the family has increased their stake from 35.5% to 63.4% since 2016[1][4], deploying over $6.6 billion in reinvested dividends and strategic purchases[2][6]. This maneuver comes as H&M faces existential threats from Zara’s operational agility and Shein’s digital-first model, with shares down 60% from 2015 peaks[1][5]. While the family denies privatization plans, analysts project a potential buyout within 24 months if current acquisition
Sources
https://e.vnexpress.net/news/business/companies/h-m-s-founding-persson-family-quietly-boosts-ownership-fueling-speculation-over-privatization-4895711.html, https://brandequity.economictimes.indiatimes.com/news/business-of-brands/hm-founding-family-intensifies-share-buybacks-fuelling-privatization-speculation/121719413, https://www.ainvest.com/news/reinvention-persson-family-strategic-shift-long-term-potential-2506/, https://ca.fashionnetwork.com/news/H-m-founding-family-moves-closer-to-full-control-of-retailer,1738440.html, https://www.indexbox.io/blog/hms-path-to-privatization-the-persson-familys-strategic-moves/, https://fortune.com/europe/2025/06/09/hm-hennes-mauritz-billionaire-quietly-moves-brand-toward-private-ownership-perssons/, https://downey-n1.cs.northwestern.edu/downloads/OTyper_data/mix_data/word_list.txt, https://timesofindia.indiatimes.com/business/international-business/hm-owners-quietly-buying-its-shares/articleshow/121702821.cms, https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/hm-moves-towards-private-ownership-amidst-growing-family-stake/121718235, https://hmgroup.com/wp-content/uploads/2024/03/HM-Corporate-governance-report-2023.pdf, https://hmgroup.com/news/new-number-of-shares-and-votes-in-hm-3/, https://familyofficehub.io/blog/the-stefan-persson-family-office-ramsbury-invest-ab/, https://www.svd.se/tagg/stefan-persson-h-m, https://www.theindustry.fashion/hm-shares-slump-on-back-of-60-drop-in-profits/, https://www.sec.gov/files/swedish-match-final-incoming-letters-062722.pdf, https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/hm-abandons-2024-margin-target-as-markdowns-and-costs-hurt-profit/113696013, https://hmgroup.com/investors/shareholders/
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